Targeted at consumers following a wheat-free or gluten-free diet, the
beverage, called Redbridge, will be sold in stores carrying organic products and
restaurants. Sorghum, the primary ingredient in Redbridge, is a safe grain for those allergic to wheat or gluten. It is grown in the United States, Africa, Southern Europe, Central America and Southern Asia. Sorghum beers have been available internationally for years and are popular in many African countries.
“We set out to create a fine, hand-crafted specialty beer made without wheat or barley,” said Angie Minges, product manager, Anheuser-Busch.
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